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The elimination of cookies in Google Chrome isn't a single event, but rather a gradual process that began in February 2023 and continues to evolve. While certain aspects have already been implemented, other key changes are still forthcoming.
Here's a breakdown of the timeline based on the information provided and my understanding:
February 14, 2023: This date marked the initial phase-out of third-party cookies in Chrome for a small percentage of users. This group experienced limited functionality of third-party cookies, serving as a testing ground for the broader rollout.
January 4, 2024: This date saw further restrictions put in place for millions of Chrome users. However, it's important to note that this wasn't a complete elimination of cookies. Instead, it involved:
Future Phases: While January 4th was a significant step, the complete elimination of third-party cookies in Chrome is still ongoing. Google hasn't announced a final date for their complete removal, but future phases are expected to involve:
So, while January 4th marked a notable step towards a cookieless future for Chrome, it's crucial to remember that it's an ongoing process. We can expect continued adjustments and advancements in Chrome's approach to tracking and targeting within the Privacy Sandbox framework.
For businesses, especially in ecommerce, this cookie crumble has both advantages and drawbacks:
The cookie crumble doesn't spell doom for ecommerce. It's a call to adapt, bake new marketing strategies, and prioritize the real treasures: customer trust and data-driven personalization. Here are some additional tips, beyond those mentioned earlier, to navigate this cookieless future:
Remember, the best Wonka-worthy businesses will adapt, innovate, and prioritize the customer experience in this cookieless future. Embrace the change, experiment with new ingredients, and keep baking delicious marketing treats that delight your audience.
Google, Privacy Sandbox news: Link
Vox, Google's third-party cookie ban, explained: Isobel Finkel, 2021. Link
Search Engine Land, Google Chrome started phasing out third-party cookies on February 14, 2023: Ginny Marvin, 2023. Link
Engadget, Google Chrome's third-party cookie phaseout begins on Jan. 4: Cherlynn Low, 2023. Link
SC Magazine, Google Chrome will disable third-party cookies for millions of users on Jan. 4: Kelly Jackson Higgins, 2023. Link
The Verge, Google's new way to track you without cookies is about to launch: Adi Robertson, 2023. Link
Adweek, Google Chrome's cookie phase-out: Everything you need to know: Jim Byers, 2023. Link
NBC News, Cookies track you across the internet. Google wants to phase them out, but are we ready?: Zoe Schiffer, 2023. Link
9to5Google, Everything you need to know about Google's phase-out of third-party cookies in Chrome by 2024: Ben Schoon, 2022. Link
Business Insider, Google releases Privacy Sandbox timeline, industry observers skeptical: Ashley A. Robinson, 2023. Link
Adweek, Google kills the cookie, leaving digital media companies craving a new way forward: Jim Byers, 2022. Link