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Create eye-catching displays that will attract customers with HP Matte Litho-Realistic Paper, a premium quality paper designed for retail environments, conventions, and other high traffic areas. With its heavyweight feel and color-stable matte coating, this wide-format paper produces long-lasting signage with crystal-clear images. Perfect for any business looking to enhance their brand's visuals, the lignin-free material ensures durability, while the quick dry time means your displays can be set up and processed in no time. Get more attention with this HP 36in x 100ft White paper roll that's sure to make a lasting impression.